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SORENTO UM
CAMOUFLAGED DRIVE
Meet a new car veiled before it is unveiled
CAMOUFLAGED DRIVE
Design & Art Promotion
TheSorento ran under a veil with a tiger - the source of Kia's family look- drawn on it as part of its pre-launch promotion.!-
Veiled before being unveiled
Under the uniquely created veil, theSorento exuded a dynamic and ferocious aura. -
Cover that gives the feeling of a tiger
'TheSorento is noticeably more premium looking than its predecessor and features an enlarged tiger-nose grille and larger headlamps. It is much more dynamic-looking, with a clearer identity. -
Cover with the picture of a white tiger on it
In the stylish, striped cover, the car makes one think of a white tiger. It uses Advanced High Strength Steel (with tensile strength 60kg/㎟ or higher) for up to 53 percent of its body to provide greater safety.